by Andreea Handoca | Apr 4, 2019 | E-commerce trends
40 percent of the world’s population is represented by active users of social media. Social media has revolutionized how companies communicate with, listen to and learn from customers, much like TV advertising did in the 20th century.
by Andreea Handoca | Mar 21, 2019 | E-commerce trends
Do you want to refresh your social media marketing? Do you want to offer your users a highly engaging way to interact with your brand and company? Then it’s the time to consider using videos on your social media accounts!
by Andreea Handoca | Mar 11, 2019 | E-commerce trends
About 50 percent of online shoppers turn to images of the product when looking for something and it inspires them to purchase, and more and more turn to Google Images. That’s the reason Google recently announced it is introducing a new way for retailers to promote products in image search with shoppable ads.
by Andreea Handoca | Mar 7, 2019 | E-commerce trends
They stop by, they click around, but too many of them just leave. If you run an online store, you’d definitely like to convert more of your traffic into buyers. All online stores face a somewhat essential problem that prevents more conversions, trust! Or more specifically the lack of trust. People tend to trust things more when other people trusted them first. This is something that can be impacted in surprising ways with the smart use of social proof.
by Andreea Handoca | Mar 4, 2019 | E-commerce trends
Interactive content is a highly effective way of doing marketing. It connects users with a brand on multiple levels and provides a creative and unique experience that is personalized to each user. Which in turn lead to keeping their attention longer, increasing excitement and users will be more likely to seek it out.