Last year was a very good year for email marketing. With more than 225 billion emails sent every day (a 5% increase from previous years), email continues to play an important role in brands’ marketing strategies.
In today’s world, digital media it’s a way of life. Virtually everyone has a smartphone, and most individuals have multiple smart devices, including tablets, phones and computers. This, coupled with the rise of Big Data, digital marketing tools, and social media, has given marketers the power to pinpoint specific audiences with advertising messages.
Spending hours crafting valuable and interesting content for different social media platforms, only to watch it disappear into the black hole of competing noise is discouraging. Especially when there was so much else to do. But it doesn’t have to be this way.
It’s been quite a busy year for Retargeting.biz. New design for email templates and pop-ups, new features: push notifications, new emails, SMS Campaign, a new website and a lot of new features for the year to come. So, there’s no surprise that Forbes decided to award us with the title of the Marketing Automation Tool of the year.
Every year, the online sales market increases. The e-commerce market is huge, and still growing around the world as more and more people prefer online shopping.
But what will define digital merchants after the New Year?