The good thing about our contemporary world is that it offers website owners the possibility to send targeted ads to the people who have already shown interest in their brand. This is possible with the help of online marketing, which uses a lot of technology to create successful PPC, retargeting or remarketing campaigns.
The only problem is that the terms used for these online marketing techniques can sound a lot alike each other while they are quite different, and the best example for this is retargeting vs remarketing. And since these marketing techniques are meant to make our lives easier, let’s shine a light on them for further clarification. (Read more…)