Brands have been using personalization in their marketing efforts for years, but that doesn’t mean they’re doing it right. With more and more businesses investing in personalized content, they need the right strategy and technology to get meaningful results. If you start by just simply personalizing an email greeting or sending bulk emails to large cohorts of your database, you’ll likely only see incremental results from your efforts.
40 percent of the world’s population is represented by active users of social media. Social media has revolutionized how companies communicate with, listen to and learn from customers, much like TV advertising did in the 20th century.
Want more sales? Clicks? Engagement? Digital marketing is about helping customers move along their journey faster. And if you want to improve your digital marketing, you need to understand how to turn strangers into super-fans. And that’s called Customer Value Journey, an 8-step path!
We all want to believe that we are logical beings and we take logical decisions, especially when it comes to purchasing decisions. However, no matter how rational and analytical we try to be, to some extent emotion always influences our decisions. Psychologists refer to these emotional factors in our decision-making processes as cognitive biases.
Do you want to hook people and get them engaged, build brand awareness, increase your market reach and drive sales? Then there’s no better way to do that than with a video! And without a doubt, a YouTube channel is the best way to get video in front of an audience.
Do you want to refresh your social media marketing? Do you want to offer your users a highly engaging way to interact with your brand and company? Then it’s the time to consider using videos on your social media accounts!
The world is a crowded place, filled with competitors all trying to get the attention of the same audience. It’s getting harder and harder to differentiate yourself from others in the same field doing the same thing. What can you do as a business to stand out over your competitors?
Generally, consumers evaluate brands based on personal feelings and experiences rather than information such as features and facts. On top of leveraging customer demographics, marketers who are ahead of the curve now include mood targeting techniques in their strategies.
About 50 percent of online shoppers turn to images of the product when looking for something and it inspires them to purchase, and more and more turn to Google Images. That’s the reason Google recently announced it is introducing a new way for retailers to promote products in image search with shoppable ads.
They stop by, they click around, but too many of them just leave. If you run an online store, you’d definitely like to convert more of your traffic into buyers. All online stores face a somewhat essential problem that prevents more conversions, trust! Or more specifically the lack of trust. People tend to trust things more when other people trusted them first. This is something that can be impacted in surprising ways with the smart use of social proof.