Retargeting.biz is always working on improving and bringing new features on the table for e-shops to have an even higher conversation rate. And the algorithms in the background are as important as the messages that get to the clients, so a new performance algorithm is something that needs to be shared. Why? Let us tell you how that helps!
The importance of an algorithm!
Recommender systems are being widely used to suggest products, services, and information items to potential consumers.
At the heart of recommendation technologies are the algorithms for making recommendations based on various types of input data. In e-commerce, most recommendation algorithms take as input the following data: product attributes, consumer attributes, and previous interactions between consumers and products (buying, rating, and catalog browsing).
Recommendation is the key!
With the rapid development of the Internet and continuous expansion of ecommerce, commodity and variety increase quickly. E-shops provide numerous products and customers usually take a large amount of time to find their favorites. Browsing lots of irrelevant information and products will make consumers run off due to the information overload.
In the ecommerce age, users need an electronic shopping assistant, which can recommend possible interesting or satisfying products according to interests and hobbies. To solve all these problems, a personalized recommendation system emerges.
Personalized recommendation recommends products according to interests and purchasing behaviors of users. Personalized recommendation system is an advanced business intelligence platform established on the basis of massive data mining and it aims at helping e-shops provide completely personalized decision-making support and information service for customer purchase.
And the personalized recommendations come in emails, the more addresses, the more sales. And in order to collect addresses, the subscription pop-up is your weapon.
More e-mails, more sales!
The purpose of a pop-up is to provide a very strong call-to-action. This action might be an announcement or sale you want the visitor to know about, but more often than not, it’s to collect email addresses. Test after test has proven that popups work extremely well.
For example, a website was receiving only 10 to 15 subscribers per day despite getting over 44,000 unique visitors each day. After implementing a subscription pop-up, they began obtaining 100-150 emails per day.
Why you should collect email addresses?
Let’s imagine your e-shop is a bucket of water with a lot of holes in it. You spend time and money to keep filling the bucket with water (visitors) but the majority (99% if you have an average 1% conversion rate) falls out of the holes and are gone, usually forever.
This is obviously the opposite of good. Keeping people on your website and being able to bring back those that left is really important to running a long term successful business.
By collecting the email address of your visitors, you get a second and maybe third chance to bring them back and convert them to a customer with effective email marketing campaigns.
Pop-up converts more than social media!
So why email? Why not get them to follow you on social media instead? Email converts better than any other channel. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter.
That’s because your customer’s email inbox is their most personal online environment and getting permission to message them there provides you with a level of distraction-free attention for your message that you just can’t get on other channels.
Do you know that these simple small windows have the ability to double your conversion rates, giving you a huge amount of benefits? Pop-ups have all chances not only to increase tenfold you database, but they can also be beneficial to your online store and brand.