by retargeting | Aug 21, 2015 | Infographics
We will start this article with a redundant question: Do you want to sell more? We bet you do! The reason we asked is because we want to remember you how important is this to you. Do you think you can get extra sales from your existing customers or from the new ones? Our answer would be: from both of them. That’s true that sometimes generating extra sells from a new customer may be much more expensive than from an existing one, but today we want to talk about two Marketing strategies that can help you generate extra sales without thinking about extra costs. We won’t ask you to guess because you have already read the title of this article and you know who we are talking about: Upselling and Cross Selling. If you thought about more traffic on your website to increase your revenue, then this might lead you exactly to our previous point: you will end by spending more and that’s not what you want. You don’t have to choose between these two options – you can use both of them, because this can bring to you an excellent growth! These can help you sell more, increase your customer engagement and loyalty and reduce your cost of sells Discover from the article below how Upselling and Cross Selling can help you generate extra revenues and don’t forget that a Marketing Automation tool can make this easier for you thanks to its triggers – live or email. Start your free trial now Sources: – http://www.quicksprout.com/2015/03/27/how-to-boost-your-revenue-through-upselling-and-cross-selling/?display=wide – http://www.hoovers.com/lc/sales-marketing-education/how-to-cross-sell-up-sell.html – http://www.alphagraphics.com/center_blogs/san-francisco-california-us685/2015/03/30/how-to-increase-your-revenue-with-crossselling-and-upselling/ – http://thejibe.com/blog/15/04/ecommerce-solutions-boost-your-revenue-through-upselling-and-cross-selling-infographic Photo credits: – http://www.quicksprout.com/2015/03/27/how-to-boost-your-revenue-through-upselling-and-cross-selling/?display=wide...
by retargeting | Jul 31, 2015 | Infographics
Before we start talking about what’s happening with Email Marketing in 2015 let’s talk a little about what Email Marketing is. An easy definition says that the email it’s like a tool used by marketers for marketing communication. By marketing communication we can understand every message you send to your prospects or your clients, but let’s be more specific. You can send: – direct promotional emails if you want to gain new customer or convince the existing ones to buy again your products; – emails that encourage your customer’s loyalty and improve your customer relationship; – Marketing messages or advertisements placed in emails sent by other people. It seems that Email Marketing is one of the most effective channels to drive sales since it is 40 times more likely at bringing more customers than Facebook or Twitter. Remember, when using Email Marketing don’t forget about your subscribers’ remorse which is the regret after subscribing to an email newsletter. Analyze the infographic below and find out what are the statistics and trends for Email Marketing in 2015. Enjoy it! Start your free trial now Sources: – http://www.email-marketing-reports.com/intro.htm – http://www.business2community.com/infographics/need-know-email-marketing-statistics-trends-01245031 – http://blog.sanebox.com/2015/07/23/email-marketing-unsubscribes-2015/ Photo credits: – http://www.guerrillafreelancing.com/dissection-of-a-cold-email-marketing-campaign/...