by retargeting | Sep 8, 2016 | E-commerce trends
The good thing about our contemporary world is that it offers website owners the possibility to send targeted ads to the people who have already shown interest in their brand. This is possible with the help of online marketing, which uses a lot of technology to create successful PPC, retargeting or remarketing campaigns.
The only problem is that the terms used for these online marketing techniques can sound a lot alike each other while they are quite different, and the best example for this is retargeting vs remarketing. And since these marketing techniques are meant to make our lives easier, let’s shine a light on them for further clarification. (Read more…)
by Andreea Handoca | Aug 17, 2016 | E-commerce trends
Location, location, location. There is a lot to learn from this famous marketing mantra. Location is always very important when opening a physical store for example, or when choosing where to live. The same principles extend to the online medium. This article will shed some light over some proven techniques that anyone can use in order to rank better in local search queries. Localized content Knowing your target audience is key for any business. Even more so, knowing what type of content and what tone of voice should you use is essential to better communicate with your audience. So, you have a local store with a local audience, right? Than why should you focus on creating content better suited for everyone regardless of the location, instead of creating engaging and relevant content for your local buying audience. Communicating with your customers using local language particularities will provide a more direct tone of voice ensuring that you are treating your customers as equals. Also, providing local and relevant news, talking about local events and community activities will be a welcome addition for your customers, enhancing the perception of your brand as an integral part of the community. Optimized website Regardless of the location and modus operandi of a business, it’s still important to have and maintain a well written and optimized website. A website represents for many customers the first interaction that a client will have with your business. That’s why you need to provide your customers with the best experience from start to finish. When optimizing your website for local search, you should keep in mind to use content...
by Andreea Handoca | Aug 5, 2016 | E-commerce trends
An integral part of being a great marketer is understanding how people think and how they act in some key situations. It is incredibly hard to create compelling marketing content if you don’t know how how your target audience thinks. Even more so, if you run an eCommerce business, understanding psychology will provide you with key answers and directions towards what should be your next steps in product development, sales, customer service and pretty much all the activities that directly impact your customers. To aid you in your eCommerce endeavors, and boost your sales we have put together a list of key psychological principles that you should take into account when looking to improve your business related activities. eCommerce Psychology Principles Social Proof Social media has become an integral part for every eCommerce business out there. What if I told you that social media is actually very close connected with a psychology principle? As a matter a fact this principle, called social proof is one of the most important for eCommerce psychology. 81% of shoppers conduct online research before buying. That research includes everything from comparative price analysis to social validation. When researching a possible purchase, customers usually want to find where they can get the best price for that product but more importantly if the people who already bought from a specific company are happy with their purchase. In order to provide social proof to your visitors you can use the power of reviews in whichever form they may come. Making sure that reviews and endorsements are prominently featured on your website represents the first and usually the...
by Andreea Handoca | Jul 29, 2016 | E-commerce trends
Retailers and ecommerce companies have long pondered the importance that social media has in driving revenue for their business. Meanwhile, major players in this domain can attest to the efficiency of social media in increasing the lifetime value of their customers. Last year social media generated more than 30 billion dollars for social ecommerce and retail businesses. Thus, we can clearly say that being a social company definitely pays big time. Now let’s take a look at some of the businesses that are doing incredible things on social media and discover how they got to this high level of social media optimization and strategy. Asos Founded in 2000, Asos has rapidly raised to fame with the help of social media. They have always been at the forefront when it comes to social strategy, testing and later employing emerging techniques. The Social Media team at Asos currently manages the accounts for all the available key platforms. They are currently doing maintenance and update 2 separate blogs. One of them is targeted towards real life advice regarding fashion and beauty, whilst the other one, called Asos Likes, focuses more on lifestyle advice. Both blogs feature helpful content with the addition of high quality photos. Instagram is a goldmine for Asos. They currently have more than 4.7 million followers worldwide and that number is ever increasing. They use models to showcase the products but also pictures from their fans. All the pictures are very high quality and seem to be taken by professional photographers. On the other social platforms like Facebook and Twitter one can find a healthy mix of tasteful self...
by Andreea Handoca | Jul 13, 2016 | E-commerce trends
Customers are the recipients of Goods or services, or products, or ideas, obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration. – Wikipedia In my humble opinion this definition is incomplete. In its current state it means that a customer is nothing more than a bottomless sack of money with no other purpose than buying goods/services etc from a company. Instead I would add at the very end of this definition the following: “…and also the drivers of progress and improvement in a company or business”. This holistic approach that I am putting before you is much more suited for this day and age when customers are taking part in conversations with companies big or small, all around the globe. In this article I will focus only on the improvements that customers bring to marketing and branding, some of the most expensive and time consuming activities for any business. Last year in the US were spent 173.31 billion dollars for advertising. So why not let your customers help? It’s basically free and I will show you how. Collaborate with your customers A fair deal of the companies out there, especially in the Ecommerce market, make the mistake to sell/provide a product and nothing else. It’s understandable that the number of sales is very important for any business, because you still need a way to keep those lights burning. But how about making sales and create lifetime clients at the same time? That’s actually not very hard to do. It only requires time, patience and a change of perspective. To...
by retargeting | Jun 28, 2016 | E-commerce trends
Starting an online shop can be a really challenging experience. Despite what other people thing, there’s a lot of stuff to do, not just set up the site and wait for people to start buying your products or services. Actually, sometimes it can even get a bit frustrating, since even though you have a decent amount of visitors, they barely convert. Fortunately, there’s a great way to get the max out of all your traffic: remarketing. Yes, that’s right! Using this relatively new concept, you can get past visitors back on your site and even make them buy what you’re selling. Sounds interesting, right? There are a couple of excellent companies on the marketing, offering this type of service, so a beginner can have some difficulties in choosing the best one, but that’s why we’re here. We’ve made a top with three of our favorite picks, in order to make your mission to grow your business easier. Our first choice would be Retargeting.Biz, as they managed to seduce us with their highly effective triggers. Their platform promises to help you sell more using live triggers, able to keep visitors on your site. But we’re not done yet with these g uys… Retargeting.Biz is also offering Email triggers and reminders, like Cart Saver email, Product of Interest email or the inactivity trigger, perfect for bringing back past visitors and transform them into customers. And the best part about them is that they have an open rate than can go up to 80% and a click rate of 68% or more. These numbers should be enough to convince you about the...
