With the constant growth of the mobile market, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, recent statistics show that more than half of the 5.9 hours that people spend on the internet each day is through mobile devices.
The holiday season is coming, and there are sales to be made. This time of the year brings fierce competition but also plenty of opportunities to capture new customers. Last year, the winter holiday sales brought in $138.4 billion of revenue online.
How do you plan on making the most out of will you make them? To help you have your most successful holiday sales season yet, here are some marketing tips to bring some holiday magic around your business.
One of the biggest challenges faced by e-commerce marketers is providing customer service online that emulates the experience of shopping in bricks and mortar stores. E-commerce businesses don’t have the benefit of having a friendly sales assistant to help your customers with each step of their shopping journey. Or is there a way to surpass the in-store experience?
It’s no secret that brands regularly leverage targeted advertising tactics to more accurately hone in on desired audiences, increase the conversion rate and maximize ROI. But what would you say about targeted ads on the radio of cars? Sounds SF or unconventional? What if I told you is already possible?
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximized, a well-prepared website and a marketing strategy are a must.
As 2019 approaches, the digital marketing landscape that includes SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as just the new kid on the block, but that time is long gone. There are many new marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses should use them to succeed in their efforts because what worked for you last year may not work this year. So here are the key digital marketing trends for 2019!