What they need and want is what matters the most!
The era of silent customers is gone forever. If you want to survive in today’s competitive business environment you need to understand and respond to your customers’ needs, wants and concerns.
The era of silent customers is gone forever. If you want to survive in today’s competitive business environment you need to understand and respond to your customers’ needs, wants and concerns.
In today’s world, digital media it’s a way of life. Virtually everyone has a smartphone, and most individuals have multiple smart devices, including tablets, phones and computers. This, coupled with the rise of Big Data, digital marketing tools, and social media, has given marketers the power to pinpoint specific audiences with advertising messages.
Spending hours crafting valuable and interesting content for different social media platforms, only to watch it disappear into the black hole of competing noise is discouraging. Especially when there was so much else to do. But it doesn’t have to be this way.
It’s the season for increased selling opportunities, strong sales, and an abundance of customers. Unfortunately, it’s also the season of post-holiday returns. According to specialists, one in three people returned at least one gift last year.
This year, we witnessed how social media dominated the digital marketing industry with innovations of various platforms to accommodate the needs of marketers and advertisers. The changes and improvements in the last few years were so dramatic that marketers had to keep on reinventing their campaigns to keep up. You can expect these trends to remain relevant and further improve in 2018.