Voice search is the future! Start optimizing!
Voice search is here. Voice search is now. And voice search is our future. If you want to stay ahead of your competitors, now is the time to start optimizing your content for voice.
E-commerce SEO biggest mistakes!
E-commerce SEO is unique. So you have to treat it as such! It’s time to stop wasting time and start putting your efforts into SEO initiatives that will pay off. Here are some of the biggest mistakes about SEO for e-commerce.
Market your beliefs, not only what you sale!
Focusing on your products or services is a marketing strategy that’s been used and reused. If you want to stand out from the crowd, demonstrate your customers that you share their beliefs and values.
Different generations’ shopping habits!
In today’s over-saturated market, finding the right customers is crucial to your success. Only by targeting and knowing what their expectations are will you be able to meet their constantly rising needs. There are numerous factors that determine shoppers’ buying habits and the most important of them is the generation gap. Influenced by a multitude of cultural and social circumstances, different generations develop distinct shopping habits. By assessing customers’ upbringing, behavior patterns, interests, motivations, and goals, you will manage to determine where to direct product development. Millennials (1980 – 2000) Product discovery through integrated approach Considering that 91% of teens who own a cell phone actively text, this is one of the most efficient ways to address them and inform them about your product. Grown up in the world of digital evolution, these so-called Digital Natives are familiar with the basics of online marketing and, most importantly, of their value as consumers. They don’t respond to traditional marketing tactics. For them, images of products posted on social media by their actual users serve as a guarantee of quality. Additionally, Millennials want marketers to know their opinion on their product and, for this purpose, they use hashtags. This is called user-generated content and it plays a vital role in leveraging user social proof. Social awareness is important! As they were affected by the financial crisis, Millennials are extremely price-sensitive. Among all factors like product quality, availability, and reliability, price plays a fundamental role in their buying decisions. Another important trait that characterizes them is a strong sense of social awareness. Namely, this group prefers buying from brands that...
GDPR for e-commerce and how to be prepared!
If you are an online shop owner you have a long list of to do. Your plate is already over the top full. But there is one more thing you can’t ignore if you want to do business in Europe, with European customers: GDPR!