The importance of video marketing [infographic]
Every year, video is poised to become the next big marketing tactic to pull off record engagement on social media and conversions across various digital outposts.
Emotional intelligence, for marketing success!
The rise of marketing automation has made it more important than ever for marketers to develop their emotional intelligence, also known as EQ, if they want to win their customers’ hearts and minds. There’s no denying that it is a powerful tool that helps marketers nurture leads by delivering highly targeted and personalized messages throughout the entire purchase journey.
Artificial Intelligence, the new age of content marketing!
Technological innovation comes with new challenges in any industry and advancement in artificial intelligence and content marketing are no different. Self-teaching algorithms have made search engine optimization more abstract and difficult to master, which means it can feel harder to rank, attract an audience, and ultimately, gain customers with content marketing.
Digital marketing: What bring the best results?
Initiating marketing of an e-commerce business is hard, but not impossible. Where do I begin? is the question that pops into your mind when marketing your first e-commerce store. Digital marketing has branched out into several categories – such as paid, influencer, search, social, and more. The result? Marketing any business online has become incredibly challenging and confusing.
The 3 C’s of nowadays e-commerce
Today’s e-commerce has evolved into an entire ecosystem and having a good website with a drop-down catalog, and a bug-free checkout it’s not enough anymore. All your competitors have the same things. The leading brands don’t sell a product, they sell an experience.