The number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world’s citizenry.
Interactive content is a highly effective way of doing marketing. It connects users with a brand on multiple levels and provides a creative and unique experience that is personalized to each user. Which in turn lead to keeping their attention longer, increasing excitement and users will be more likely to seek it out.
Nowadays, everything seems to be about ease, convenience, and availability. With a few clicks, you can get almost anything sent to your home. And if you can’t get what you need from one business, another option is just a few more clicks away. So why wait? In this climate, it seems like scarcity marketing should be a thing of the past.
The modern brand and product discovery process usually involve at least some form of a social media reference. Even if your social presence is not driving direct sales, it can still have a significant impact on shoppers brand perception, which could be hugely relevant, dependent on your target market.
Bit by bit traditional advertising like TV and newspapers are replaced by new ones such as mobile and video. And on top of that, a new generation of consumers are rising and they simply won’t accept being interrupted. That means those responsible for spreading the word about products or services are going to have to work more innovative to accomplish their goals.