Not long ago, companies believed they could compete on price. And it worked. For a while. But with the growth of the Internet and smartphones, consumers became more aware than ever of options. And began demanding better experiences along the way. And thus, a new marketing buzzword was born: Customer Experience (CX).
Have you ever been in love with somebody, who didn’t love you back? This pain isn’t restricted to our personal lives, it can happen almost anywhere! Every time you create and publish a piece of content, you are engaging in a relationship with your audience. You are talking, and they are listening, and if you’re lucky, they’ll talk back. This relationship is fragile, short-lived and rarely goes any further. Let’s try to change that.
Want more sales? Clicks? Engagement? Digital marketing is about helping customers move along their journey faster. And if you want to improve your digital marketing, you need to understand how to turn strangers into super-fans. And that’s called Customer Value Journey, an 8-step path!
How great would it be if every single one of your first-time customers kept coming back for more? Wouldn’t it be even better if they loved your brand so much that they told all of their friends about you?
Nostalgia is a powerful instrument. From childhood movies to the music that accompanied us through high school, our memories invoke feelings of security, comfort, and trust. After all, our past experiences have formed who we are today.