by Andreea Handoca | Jul 13, 2016 | E-commerce trends
Customers are the recipients of Goods or services, or products, or ideas, obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration. – Wikipedia In my humble opinion this definition is incomplete. In its current state it means that a customer is nothing more than a bottomless sack of money with no other purpose than buying goods/services etc from a company. Instead I would add at the very end of this definition the following: “…and also the drivers of progress and improvement in a company or business”. This holistic approach that I am putting before you is much more suited for this day and age when customers are taking part in conversations with companies big or small, all around the globe. In this article I will focus only on the improvements that customers bring to marketing and branding, some of the most expensive and time consuming activities for any business. Last year in the US were spent 173.31 billion dollars for advertising. So why not let your customers help? It’s basically free and I will show you how. Collaborate with your customers A fair deal of the companies out there, especially in the Ecommerce market, make the mistake to sell/provide a product and nothing else. It’s understandable that the number of sales is very important for any business, because you still need a way to keep those lights burning. But how about making sales and create lifetime clients at the same time? That’s actually not very hard to do. It only requires time, patience and a change of perspective. To...
by Andreea Handoca | Jul 6, 2016 | Retargeting tool
The key for any marketing agency’s well-being is client satisfaction. That is why agencies are always on the lookout for tools like email or Social Media automation, that provide added value for both the agency and their clients. Moreover, the number of online businesses is on the rise, especially in the Ecommerce market, and the need for marketing agencies with top quality services is at an all time high. A key factor for this incredible rise is the increase in online sales. For example in the last 5 years the US Ecommerce market registered an 114.1 billion increase in sales. Without further ado, let’s see how avantgarde agencies can increase client results. Provide next level personalization for your Ecommerce clients Nowadays, the full stack agency market is a very crowded one. The need for key differentiating factors between agencies is incredibly high. Here is where retargeting lends its helping hand. With retargeting, innovative agencies can provide that key differentiation point currently missing in the market. Offering this service to clients from the Ecommerce market will not only improve key client metrics, but also increase their level of satisfaction. For your Ecommerce clients, retargeting is a very simple but effective tool, that allows for unprecedented customer journey personalization. By tracking customer actions in online stores, buying intent and more than 12 other parameters, the retargeting software analyzes what type of buyer the person is and how it can improve their journey, based on the gathered data. There are 3 main types of on-site personalization: Action based personalization Based on the pages that visitors navigate to, they are greeted with...
