8.6 Trillion text messages are sent every year on average. That’s over 20 times the number of Tweets and 12 times the number of Facebook messages sent daily. With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be an extremely powerful tool. (Read more…)
New technologies are offering an entirely new shopping experience that is gradually beginning to grab the attention of consumers and brands alike. This will change the way we shop forever. (Read more…)
There always seems to be something new going on in the world of marketing. It can be hard for entrepreneurs and marketers to keep up. While it’s important to not get distracted by everything new, these trends hint at what’s to come for brands and consumers. (Read more…)
When running an online store, it’s easy to forget that visitor #4578 is a real, live person, subject to biases, persuasion techniques, psychological theories, etc. Having a basic understanding of some of the most popular persuasion techniques can put you ahead of the competition. You’ll have more insight into why visitors abandon their carts, why they buy and how they’re persuaded. More importantly, you’ll have insight into how you can turn theory into practice, science into cold, hard cash. (Read more…)
The fear of missing out can have a powerful effect. Creating a sense of urgency among your website visitors can help make more people buy and less “go home and think about it”. Creating a sense of scarcity and urgency is a surefire way to increasing sales. Studies through the years have shown that this tactic plays a major role in not only what a consumer buys, but when they buy it. (Read more…)