by Andreea Handoca | Feb 12, 2018 | E-commerce trends
As marketing and technologies change at a rapid rate, a company’s marketing strategy must be regularly updated to meet current trends. When reviewing your practices, in terms of how well they serve your company’s strategy, vision and goals, take a good look at your marketing mix itself. Do your tactics suit your target market? Are they still relevant for the upcoming period? There are a number of practices that are slipping into marketing oblivion and for good reason.
by Andreea Handoca | Feb 8, 2018 | E-commerce trends
If you didn’t already know just how important it is, according to new reports, personalization is key to marketing efforts because it helps engage your audience and drive revenue. It helps you identify, segment and target people who land on your site with specific, personalized messages thought out their experience, making your marketing more effective. Personalization puts the consumer at the center, designing it not only for them but around them.
by Andreea Handoca | Feb 5, 2018 | E-commerce trends
Delight has always been considered the magic solution for customer service woes. On top of that, is mistaken to be one of two things: a big gesture or common courtesies. The first is not a very cost-effective strategy and the second is already a standard in nowadays customer service. But, that view on delight has to change!
by Andreea Handoca | Feb 1, 2018 | E-commerce trends
Last year was a very good year for email marketing. With more than 225 billion emails sent every day (a 5% increase from previous years), email continues to play an important role in brands’ marketing strategies.
by Andreea Handoca | Jan 29, 2018 | E-commerce trends
The best way for an e-commerce venture to succeed is by providing relevant products and content to the audience. Making the shopping experience as personal and tailored as possible for each individual consumer. Product recommendation has become the driving force for any e-commerce business.
