The single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base. Your sole focus. Your priority. Your key to growth. We are talking about your north star metric. But is it really best to have only one metric that matters?
Gone are the days when a social advert was enough to get your online shop customers interest. In an online world of trending topics, ‘most talked about’ and continual sharing, businesses need to embrace storytelling to create conversations, appeal to their buyers and transform shares and likes into purchases. But which social media channels are the best way to engage your customers and how do you know which one is right for your business?
In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don’t tell the whole story.
Online brands struggle most when they can’t communicate the value of their products. If you’ve been trying to figure out how to increase sales on your e-shop, you might be in the same situation. The browser that doesn’t feel like a product is worth it will never become a buyer.
For the last decade, commerce has got hundreds of new ways to reach the customer, especially with the leap of innovation in technology and its growing role in everyday life. More and more buyers are turning to the experience of shopping online, more and more sellers start new channels and methods responding this trend. Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys.