by Andreea Handoca | Jul 19, 2018 | E-commerce trends
We human beings are social animals, so we like to make sure that we always pay our debts. For example, if you know that the person you’re meeting is making a long journey to get to you, you’re more likely to make sure that you’re on time. This is because you’re aware that they’re contributing something to the deal, so you feel the obligation to return it in kind. In the world of e-commerce, this is a trick that can be incredibly simple to use: you make your customer feel like they’re getting special treatment, you’re more likely to get them to make a purchase. By doing so you apply the reciprocity principle.
by Andreea Handoca | Jul 16, 2018 | E-commerce trends
A typical landing page enjoys conversion rates between 1% and 3%. However, the businesses that have these results are using SEO to increase the rate significantly. A landing page is an important element of your inbound marketing strategy, so the higher the conversion, the better.
by Andreea Handoca | Jul 12, 2018 | E-commerce trends
Marketers think of loyalty as a demand or a lever to produce higher revenue, but it’s so much more. We demand loyalty from customers, and we chase it fervently, but few take a moment to realize that to get something, you often must be the first to take that step. Marketers must prove loyalty to customers before they can expect anything in return.
by Andreea Handoca | Jul 9, 2018 | E-commerce trends
A picture is worth a thousand words has never been truer than when it comes to shopping online. Good e-commerce photography is essential, it is as close to handling and inspecting the product as a consumer will get before purchase.
by Andreea Handoca | Jul 5, 2018 | E-commerce trends
When you run a business there are a million things to do and decisions to take every second. Since the bottom line is the main concern, we have prepared some actions that will take a couple of minutes to complete, but that will improve your store and grow your online profits.
