Relevance as a key in ads in order to move a customer deeper into the sales funnel is not a new notion but is more important than ever. User profiles provide insight into their needs, brand biases, social stances and much, much more. When done correctly, we are able to better understand a prospect, allowing us to place a relevant ad in front of a person who is actively shopping for our products.
By creating a compelling story and conveying it across multiple channels, brands are able to bring to life a sense of purpose and draw in consumers on a deeper level. But is traditional storytelling still as effective as it used to be?
Creating engaging content is harder than ever. Actually, recent studies showed that while content marketing was up 300 percent in 2016, engagement was only up 5 percent. And it doesn’t stop there! Those that do take the time to read and engage with your content are only spending 37 seconds on your page.
From the quality of a brand’s product to the management style of a business, there are numerous factors that can determine whether or not an e-commerce brand sinks or swims. But, the way in which you communicate with your customers is extremely important.
A lot of people are looking for a magic number or percentage that defines the ideal “keywords density” for web pages and blog posts. They feel there is a sweet spot, and if they hit it, the traffic will come pouring in!