by Andrei Petrache | Jan 23, 2020 | E-commerce trends
Google is about to make a new move, similar to Firefox and Safari, and block third-party cookies on Chrome. While the other two web giants have already taken these measures, Google will take a slightly different and gradual approach which will be finalised by 2022. The announcement was made on the 14th of January. What are third-party cookies? Third party cookies consist of a few lines of code used by digital marketing specialists to track user activity and target certain audiences based on user-tracking analysis. Why Google wants to block third-party cookies on Chrome One of Google’s main objectives is to provide a secure online environment and protect user privacy. This initiative comes as a response to an increase in third-cookie blocking by users. Still, why are these cookies considered invasive by users so much that they would block them? For example, if you browse some pieces of furniture in an online store and then you start seeing ads on websites that have nothing to do with your previous browsing, that happens thanks to third-party cookies. And while many of us are not very fond of the high number of ads, these are extremely effective. But because through these third-party cookies user preferences are not taken into consideration 100%, Safari and Firefox are no longer supporting this type of tracking. How will Google block third-party cookies? As an alternative to this challenge, Google plans to introduce a new initiative called ‘Privacy Sandbox.’ Through this initiative, Google intends to provide an ideal online environment both for users and advertisers. This means Google wants to sustain a web that supports ads...
by Andrei Petrache | Nov 22, 2019 | E-commerce trends
Just like Google gets algorithm updates continuously, Google Ads are getting better as well. So you might be wondering whether it’s time to complement your text ads with Google Shopping Ads and if there are benefits in doing that. This post will outline 6 advantages of Google Shopping Ads and how they will make your products more visible. So let’s dive in. 1) Increased Visibility (On Mobile Too) Probably the best part about Google Shopping Ads is that you don’t have to be popular. Even if you don’t have a brand that people are familiar with, your products can still gain more visibility than ever. That is because your products are displayed based on the customers’ keywords and they will be the first thing the customers will see. Speaking of visibility… since a big chunk of searches are performed through mobile devices, Google Shopping Ads by Retargeting will take up roughly 50% of the display space, which means that your products will have great visibility. 2) Enhanced Click-Through-Rate Another great advantage of Google Shopping Ads is that they are more powerful than AdWords text ads and that’s thanks to the visuals. Therefore, more online entrepreneurs are investing more in Google Shopping Ads because these ads lead to a 26% increase in conversion rates. Image-featured ads are preferred both by customers who already know what they are looking for, but also by those who are not sure yet what they want to buy and they need a product thumbnail to make up their mind. 3) Lower Cost-Per-Click Since Google Shopping CPC (cost per click) and PPC (pay per click) are...
