Copywriting, your business secret weapon

Copywriting, your business secret weapon

There’s a reason copywriting is so intimidating for most marketers. It’s due to the fact that copywriting is the reason why people buy something. Copywriting is the text that makes somebody stop thinking, “I can live without it” and start thinking, “Why am I living without it?” That’s a lot of pressure to put on a series of words.

How to build a solid CRM machine

How to build a solid CRM machine

Nowadays, having a comprehensive marketing communication stream is one of the cornerstones of good business. It’s an essential ingredient in order to conquer customers’ hearts and win their loyalty. Taking the first steps in the digital marketing world can be extremely challenging, but it’s a very fruitful path. To succeed in this task, here are few rules to guide you on your path to building a solid CRM.

The psychology behind buying and how you can use it

The psychology behind buying and how you can use it

People are buying and consuming more than ever before. Studies link impulse buying in general to the personality of the person, the pleasure of buying something new, and their connection with the brand. As an entrepreneur with a product to offer, you want to reach as wide of an audience as possible. In order to achieve your goal of making it big, you have to understand buyers and how psychology can drive people towards making a purchase today. Let’s take a look at the psychology behind buying in an attempt to learn why people make certain decisions. Also, let’s dive into how a business can make his business appealing to a wider audience through psychological marketing techniques.   The left-digit effect One of the most common marketing tactics that we have all seen before has a name, the left-digit effect. The last time you went to the store and purchased something because it was only 19 dollars and 99 cents and not 20 dollars, you experienced the left-digit effect. Humans have an odd habit of focusing on the left digits of the price. People do this so often that marketers found a way to use it to their advantage. When you price something at 19 dollars and 99 cents instead of 20 dollars, customers will be more likely to buy. The difference is literally a penny, yes. However, the brain rationalizes the purchase as being between 10-20 dollars instead of 20-30, which makes it appear more affordable.   The frequency illusion Have you ever had a friend or relative recommend a brand or product, only for you to suddenly...
How to create a content style guide for your brand

How to create a content style guide for your brand

A content style guide is one of the most critical pieces of brand documentation you’ll ever create. It’s a set of guidelines and rules that break down your brand personality, and how it is and isn’t expressed through your content. It should be used by anyone who will be creating content for your brand.

Use content to get more customers!

Use content to get more customers!

Have you ever been in love with somebody, who didn’t love you back? This pain isn’t restricted to our personal lives, it can happen almost anywhere! Every time you create and publish a piece of content, you are engaging in a relationship with your audience. You are talking, and they are listening, and if you’re lucky, they’ll talk back. This relationship is fragile, short-lived and rarely goes any further. Let’s try to change that.