Our brains can identify images seen for as little as 13 milliseconds, and according to recent studies, 65% of us are visual learners. This means that more than half of us recognize, absorb and retain information better if it’s conveyed through a picture or video rather than text.
Weekly, new announcements create opportunities for brands to deliver better customer experiences through search. And the trend is only set to grow at an eye-watering rate through 2020 when it is predicted $79 billion will be spent on SEO services and technologies.
Beyond opening up a new revenue source for online stores, visual search could completely alter consumer behaviors and buying decisions. In a world driven by instant gratification, it can open the door toward “snap and surf” purchasing, streamlining the search interface. This provides a promising outlook for e-shops that develop their product listing ads and online catalogs for the visual web.