Cognitive biases: How to use them to sell your products

Cognitive biases: How to use them to sell your products

by | Mar 28, 2019 | E-commerce trends

We all want to believe that we are logical beings and we take logical decisions, especially when it comes to purchasing decisions. However, no matter how rational and analytical we try to be, to some extent emotion always influences our decisions. Psychologists refer to these emotional factors in our decision-making processes as cognitive biases.

Elevate your content with the trust equation!

Elevate your content with the trust equation!

by | Dec 4, 2017 | E-commerce trends

Do you trust me? That’s a big question. But it’s one that businesses ask indirectly on a regular basis. When you ask someone to sign up for your mailing list, click on your latest blog post, or sign up for a free trial, you’re asking for someone’s trust. You’re asking for their attention, their time or a sacred spot in their cluttered inboxes.