by Andreea Handoca | Jul 29, 2019 | Facebook Ads
Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. So, it goes without saying that it can be a major asset to your marketing efforts. If done correctly!
by Andreea Handoca | Jul 18, 2019 | Social Media
At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. But, once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience will love you for it, but at the end of the day, if you gain nothing out of it – what’s the point?
by Andreea Handoca | May 9, 2019 | Content Marketing
Your content marketing plan is a big investment of time and resources. You write, share, curate and promote content with the goal of increasing engagement.
by Andreea Handoca | Jan 1, 2018 | E-commerce trends
Spending hours crafting valuable and interesting content for different social media platforms, only to watch it disappear into the black hole of competing noise is discouraging. Especially when there was so much else to do. But it doesn’t have to be this way.
by retargeting | May 17, 2016 | Retargeting tool
Upselling is one of the most important marketing strategy every serious seller must look into and exploit. It basically involves suggesting related products to buyers that have already make purchases on your website. Suggesting additional products to buy, which complement the purchases they already made guarantees that you sell more products to the same buyer, and hitherto make more money from a single buyer. Yet, the best upselling approach is one which does not suggest that you’re being intrusive or exploitative. You stand a serious chance of losing a buyer forever if they feel exploited. Instead, you guarantee an upsell by employing strategies that makes the buyer feel they need the product you suggested. Naturally, it is easier to make sales to an existing customer than trying to sell to a new one. This is what makes the prospect of upselling enticing. A customer who has bought one of your products would be more willing to listen to your suggestion of another product and make a purchase. Upselling is therefore essential to make conversions from existing customers and can serve as a great source of revenue generation for businesses. The trick, however, is learning how to upsell without pushing too hard or appearing intrusive. Retargeting has traditionally been used as a great marketing strategy to get in front of visitors that bounced off of a website, and push them to make purchases with personalized ads that directly target them. Yet, retargeting has been shown to be an amazing tool to upsell products and services. At retargeting.biz, we have made the amazing discovery that conversion rates are considerably higher when...
