Sonic branding: Reinforce your brand identity!
Sound is a powerful tool that can trigger specific memories or emotions. It’s a staple for marketers who have used jingles to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon’s Echo or the Google Home Assistant become more embedded in our daily lives, it’s becoming increasingly important for brands to create those same emotional connections without visuals, just sound. In comes sonic branding, the use of a sound, song or melody to help reinforce a brand’s identity.