If you haven’t done the math, tested the entire marketing funnel or set aside the right funds, then you’re likely working too hard and getting nowhere. Marketing is a challenge if you can’t capture the costs. What’s even more important is knowing the results after the spending is done.
Marketers continue to underestimate the effectiveness of an SMS campaign for marketing. It’s not as sophisticated as mobile applications and developed mobile websites, but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging and the conversion rates are higher!