The modern brand and product discovery process usually involve at least some form of a social media reference. Even if your social presence is not driving direct sales, it can still have a significant impact on shoppers brand perception, which could be hugely relevant, dependent on your target market.
Today’s e-commerce has evolved into an entire ecosystem and having a good website with a drop-down catalog, and a bug-free checkout it’s not enough anymore. All your competitors have the same things. The leading brands don’t sell a product, they sell an experience.
There’s still plenty of autumn days left, but you can already feel the holiday season approaching. And while you might think that you still have plenty of time to launch your holiday email marketing campaign, the truth is that the time to prepare is now!
To improve your e-commerce sales, it’s important to know the common reasons why people don’t buy. High cart abandonment rate and bounce rate with a low conversion rate? You may be committing one or more of these e-commerce sins:
he current rate of shopping cart abandonment is 79%. That is 79% of shoppers abandon their purchase at checkout for one reason or another.There are four emotions that trigger cart abandonment: impatience, confusion, caution and indecision.