Our brains can identify images seen for as little as 13 milliseconds, and according to recent studies, 65% of us are visual learners. This means that more than half of us recognize, absorb and retain information better if it’s conveyed through a picture or video rather than text.
With e-commerce being one of the most competitive industries, there is no wonder Artificial Intelligence is very welcomed in assisting online retailers to improve their customer experience and increase commercial value.
One of the biggest challenges faced by e-commerce marketers is providing customer service online that emulates the experience of shopping in bricks and mortar stores. E-commerce businesses don’t have the benefit of having a friendly sales assistant to help your customers with each step of their shopping journey. Or is there a way to surpass the in-store experience?
The best way for an e-commerce venture to succeed is by providing relevant products and content to the audience. Making the shopping experience as personal and tailored as possible for each individual consumer. Product recommendation has become the driving force for any e-commerce business.