How to win at real-time personalization

How to win at real-time personalization

Real-time personalized marketing focused on customers’ behaviors, interests, and real-time needs, results in a 15-20% increase in total sales. Maybe you’ve already begun implementing personalization to improve customer experiences, but you might not be maximizing its potential. Let’s take a look at a couple of best practices to win customers over with real-time personalization.   Personalize every touch point Many companies have adopted some aspects of real-time personalization. Perhaps you’re providing real-time recommendations based on the visitor’s history. Or maybe you’re giving visitors product recommendations personalized according to their interests. If this describes your organization, it’s a good idea to consider taking it up a notch and extending your efforts to every touch point on every channel. The goal is to ensure that your customers can seamlessly access the information they need wherever they are and on whichever channel they use. Consider upgrades in how you collect customer data and ensure that you have accurate, up-to-date information on your customer’s previous interactions with your business. Every department can leverage this information to personalize future interactions.   Add counters to emails Urgency is one of the most effective real-time persuasion techniques out there, often leading to quick sales and higher conversions. A countdown timer sparks excitement and helps email recipients track how much time they have to perform an action. This type of time-sensitive dynamic email content compels shoppers to grab offers before they run out. It can also improve customer experience because it ensures your customers don’t miss out on your best offers.     Make relevant recommendations Your content plays an important role in your conversions. How well...