by Andreea Handoca | Dec 21, 2017 | E-commerce trends
It’s been quite a busy year for Retargeting.biz. New design for email templates and pop-ups, new features: push notifications, new emails, SMS Campaign, a new website and a lot of new features for the year to come. So, there’s no surprise that Forbes decided to award us with the title of the Marketing Automation Tool of the year.
by Andreea Handoca | Oct 16, 2017 | E-commerce trends
To improve your e-commerce sales, it’s important to know the common reasons why people don’t buy. High cart abandonment rate and bounce rate with a low conversion rate? You may be committing one or more of these e-commerce sins:
by Andreea Handoca | Oct 2, 2017 | E-commerce trends
As an online shop owner, you deal with customers daily, but can you truly call yourself customer oriented? Below are some tips to help align your strategy with your customers best interests in mind: How can we help you? Your customers are the pillars of your business, and as you grow, so should your customer service strategy. Develop and learn from real experiences your customers are having and aim to consistently deliver excellent service. Be available to answer questions, either on social media, email or phone and make sure your contact details are easily found. Another important aspect of customer service is the staff that represent your brand. Employees who believe in your brand will ultimately deliver better results. Keep them! It costs five times as much to attract new customers than to keep an existing one. Existing customers are 50% more likely to try new products and spend 31% more compared to new customers. There are digital tools to hand when aiming to up your customer retention, such as retargeting or email, mobile and social media campaigns. However, the key is a touch of personalisation. By successfully using past purchase data and especially abandoned cart follow-ups, you can increase your revenue by up to 25%. Information is the key! As retailers, you know the value of data. Past purchase data drives sales and offer campaigns, however, do you ever gather information that’s beneficial to your customer? Little nuances can mean the difference to customers, relevance is key. Also, gather information not only about the customer, but your business. Customer insight is invaluable and should be...
by Andreea Handoca | Sep 7, 2017 | E-commerce trends, Retargeting Updates
Knowing that you only have a few seconds to capture your new visitor’s attention before they bounce, how would you like an effective, proven way to increase newsletter sign-ups, reduce abandoned shopping carts, and convert more of your traffic for every single new visitor?
by Andreea Handoca | Jul 6, 2017 | E-commerce trends
We are well into 2017, so if you want a winning e-commerce marketing strategy you need to start planning now. E-commerce continues to grow rapidly, so competition will ramp up faster than the total growth of the market. This means customers will be harder to win, easier to lose and pickier on price and user experience. Here are a couple of trends that e-shop owners should embrace to stay up to date. (Read more…)
