A content style guide is one of the most critical pieces of brand documentation you’ll ever create. It’s a set of guidelines and rules that break down your brand personality, and how it is and isn’t expressed through your content. It should be used by anyone who will be creating content for your brand.
You’ve created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in? Although Google Ads and Facebook Ads had the highest conversion rates by far, content marketing had over a 600 percent return on marketing spend. The obvious lesson here is that mastering copywriting is a necessity. So, how do you write effective copy? Here are some answers:
The number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world’s citizenry.
Gone are the days when a brand could sink all of its heart, soul, and budget into a single creative experience. You can’t be so singularly focused, your audience sure isn’t.
Social media is always changing course. But, throughout all these fast moving landscape shifts, one thing has never changed: the value of the social share.