Best 6 Tactics to Turn your Home and Garden Online Store into a Money Making Machine

Best 6 Tactics to Turn your Home and Garden Online Store into a Money Making Machine

They want a blooming garden, you want a blooming business. Check out these home & deco marketing ideas and get ready to see your sales go through the roof! If shoppers can’t touch the fabric, make them feel it. Create unique experiences and leverage personalisation to turn subscribers into customers. Make social media your partner in crime. If visitors are reluctant, make them buy. It is all about finding their soft spots.

Memes in marketing: Do they work?

Memes in marketing: Do they work?

Brands are always coming up with new and innovative ways to capture their audience. Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? If you frequently browse social media news feeds, you probably come across memes several times a day. You know, those captioned pictures that often ridicule human behavior in a humorous way? Well, many brands across various industries are taking advantage of this online trend to attract more attention on social media.     Why include memes in your social media content In today’s overcrowded marketing landscape, humor and familiar media can engage hard-to-reach consumers. For professional storytellers, meme marketing can be an extremely low-cost way to create engaging content that attracts a following. Across industries, more marketers are using memes to build community, relate to their audience, and stick in their followers’ memory. Here are a couple of reasons why including memes in your marketing strategy is a good idea: Are inexpensive: Memes play off of content that’s created by other people so you don’t need to create an original video or photo yourself. They save small businesses and digital marketers time that would be needed to produce original content. Instead, you can riff off of existing media by adding a new caption or twist. Support community: Memes are funny, and that helps foster community among your followers. They create a sense of belonging because your audience can relate to the situation you refer to and everyone’s in on the same joke. If you can make your audience laugh, you’ll attract followers and help viewers relate...
Facebook copy secrets for more conversions

Facebook copy secrets for more conversions

Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy? That can be achieved and one way to do it is right in these phrases. Curios? Keep on reading to learn how to write a Facebook copy that improves your conversions.   The “So that” statement The most common Facebook ad copy mistake is writing about the features of a product or service, rather than the benefits. Features may be appealing, but they don’t explain why someone should buy the product. Consumers want to know the real reason they should purchase. How will it change their lives for the better? What value will it bring them? Why is a particular feature important? Every time you write Facebook ad copy to explain why someone should buy your product/service, simply adding “so that…” to the end of each reason will prompt you to write about the real benefit. That’s what will compel people to take action.   “Yes” Questions One of the most powerful Facebook ad copy techniques is to polarize people. You want your ideal customers to see your ad content and be drawn in. You want people who aren’t your ideal customers to be sent away. Polarizing people doesn’t mean you have to be obnoxiously controversial. It just means you should create an ad for your customer and nobody else. It doesn’t matter what you want to share; it only matters what your ideal customer wants to see. One of the easiest ways to achieve that is by asking “yes” questions. These are questions that only your target customer will say yes to. Putting yes questions...
Facebook ads mistakes and how to avoid them

Facebook ads mistakes and how to avoid them

Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. So, it goes without saying that it can be a major asset to your marketing efforts. If done correctly!