by Alana Tanasescu | May 6, 2021 | Email Marketing, Growth Strategies, Social Media, Technology
Focus your energy on a specific niche to be unique. Use smart pop-ups to fill their shopping cart and turn your search engine into a virtual shopping assistant. If they convert, make them loyal. Constantly engage with your social media followers and boost credibility using user generated content.
by Andreea Handoca | Sep 16, 2019 | Events
Anticipation, a powerful force that is sure to bring multitudes of customers running through the doors. A limited time offer is a perfect tool to maximize this sales-increasing factor by huge numbers.
by Andreea Handoca | Sep 2, 2019 | E-commerce trends
Brands are always coming up with new and innovative ways to capture their audience. Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? If you frequently browse social media news feeds, you probably come across memes several times a day. You know, those captioned pictures that often ridicule human behavior in a humorous way? Well, many brands across various industries are taking advantage of this online trend to attract more attention on social media. Why include memes in your social media content In today’s overcrowded marketing landscape, humor and familiar media can engage hard-to-reach consumers. For professional storytellers, meme marketing can be an extremely low-cost way to create engaging content that attracts a following. Across industries, more marketers are using memes to build community, relate to their audience, and stick in their followers’ memory. Here are a couple of reasons why including memes in your marketing strategy is a good idea: Are inexpensive: Memes play off of content that’s created by other people so you don’t need to create an original video or photo yourself. They save small businesses and digital marketers time that would be needed to produce original content. Instead, you can riff off of existing media by adding a new caption or twist. Support community: Memes are funny, and that helps foster community among your followers. They create a sense of belonging because your audience can relate to the situation you refer to and everyone’s in on the same joke. If you can make your audience laugh, you’ll attract followers and help viewers relate...
by Andreea Handoca | Aug 29, 2019 | CRO
About 92% of consumers use coupons, and 67% have made an unplanned purchase based solely on finding a coupon. Despite the fact that coupons marketing is over 100 years old, it still works!
by Andreea Handoca | Aug 26, 2019 | Content Marketing
Color can often speak louder than words. It’s the first thing you notice about design, it evokes immediate emotion and sets the tone for all other supporting elements. Being able to successfully understand and implement color in your marketing and design can change behavior. This is no more true than with, arguably, the strongest color there is black.