Remind people about their wishlists using retargeting

Remind people about their wishlists using retargeting

From an e-commerce point of view, wish lists are a treasure. This simple shopping tool expedites the purchasing process in two major ways. First, customers with an intention to buy, but postpones purchase for some reason, use wish lists as a reminder of what they want to purchase in the future. Second, it’s a vital marketing tool. Wish lists reduce shopping cart abandonment and help retailers identify what consumers want from their store. Marketers can exploit this often underutilized marketing tool via an explosive combination of email marketing and retargeting strategies. Doing so would give customers the slight nudge they need to eventually buy the products they’ve been eyeing. Nevertheless, you need to remember that these strategies wouldn’t work if you have inadequate customer data. So, your e-commerce platform should urge customers to register with data such as: personal info i.e. age, date of birth, location, etc.; email address; frequently visited websites; and social media accounts. Once you have that information, you can progress with these quick email strategies that maximize the benefits of wish lists. Reach out to customers during special occasions There are so many reasons to connect with your customers during special occasions such as on birthdays or other holidays. It’s the perfect timing for your prospective buyers to treat themselves, family or friends to something special. So, why not give them the extra push they need to buy from you? Encouraging them to tick items off their wish list can be as easy as offering them an exclusive promo or at least a reasonable discount. Doing this shows customers that you care. Giving them a...