The global mobile marketing market will be worth about 99 billion dollars by 2021, according to specialists. They’ve also predicted that the market will grow with about 28% annually. These numbers are impressive, but not surprising considering how much people use their smartphones.
With the constant growth of the mobile market, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, recent statistics show that more than half of the 5.9 hours that people spend on the internet each day is through mobile devices.