by Andreea Handoca | Jul 18, 2019 | Social Media
At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. But, once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience will love you for it, but at the end of the day, if you gain nothing out of it – what’s the point?
by retargeting | May 11, 2016 | Retargeting tool
Potential customers visit your site but leave without converting. Later, they surf the web and find your ads appearing online, your ads recapture their interest, bringing them back to your site and woohoo, potential customers turn into happy customers! That’s retargeting in simple words. There is no doubt that retargeting is one of the most valuable means of reaching your target customers. Simple and cost-effective, it surely deserves a place in your marketing campaign strategy. Sadly, just like chocolates, you can have too much of a good thing. Here are Mistakes to Avoid When Starting a retargeting campaign: Showing Too Many Impressions One of the major concerns of most brands before starting a retargeting campaign is the fear of overwhelming, annoying, or creeping out their consumers. This is a valid concern. To avoid this trap, simply set a limit frequency cap to check the amount of impression each of your users is served. Not Showing Enough Impressions Not showing sufficient impressions can render your retargeting campaign as useless as running too numerous campaigns. The essence of retargeting is in its ability to keep your brand top of mind among users with continuous exposure. If you only serve a few campaigns a month, it won’t be enough to set brand awareness and solidify brand recall. Not Creative With Ads The success of your campaign depends largely more on the banner ads used than any other factor, so it’s important to dedicate time and other resources into creating beautiful ads. This influences greatly, your banner retargeting. Same Boring Ads Running same ads for months will yield a weaker performing campaign. And...
