You’ve created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in? Although Google Ads and Facebook Ads had the highest conversion rates by far, content marketing had over a 600 percent return on marketing spend. The obvious lesson here is that mastering copywriting is a necessity. So, how do you write effective copy? Here are some answers:
Creative marketing campaigns are the essence of your success. Without them, you lack the means to reach and engage with your audience. But what is creative marketing and how should your analytics strategy work in this regard?
Marketing strategies, materials, and products shouldn’t be viewed with the one-and-done mindset. There are so many ways you can use one aspect of your marketing to help several different strategies.
Your content marketing plan is a big investment of time and resources. You write, share, curate and promote content with the goal of increasing engagement.
We all want to believe that we are logical beings and we take logical decisions, especially when it comes to purchasing decisions. However, no matter how rational and analytical we try to be, to some extent emotion always influences our decisions. Psychologists refer to these emotional factors in our decision-making processes as cognitive biases.