Back-to-school shopping is a great selling opportunity for e-commerce businesses. Everything from apparel and accessories to school supplies and dorm essentials are among the most searched products starting in mid-July until well into September.
Pinterest is a great source of traffic for e-commerce due to the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood. If you’re not tapping into Pinterest traffic potential as an e-shop owner, then you’re already missing a lot.
Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. So, it goes without saying that it can be a major asset to your marketing efforts. If done correctly!
At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. But, once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience will love you for it, but at the end of the day, if you gain nothing out of it – what’s the point?
You’ve created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in? Although Google Ads and Facebook Ads had the highest conversion rates by far, content marketing had over a 600 percent return on marketing spend. The obvious lesson here is that mastering copywriting is a necessity. So, how do you write effective copy? Here are some answers: