by Andreea Handoca | Jul 18, 2019 | Social Media
At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. But, once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience will love you for it, but at the end of the day, if you gain nothing out of it – what’s the point?
by Andreea Handoca | Jul 15, 2019 | Growth Strategies
Emojis are fun, right? They can add a blip of color and a dash of personality to even the most boring email. They can spruce up a social media post. They can even convey certain messages and emotions better than words.
by Andreea Handoca | Jun 20, 2019 | Growth Strategies
If you haven’t done the math, tested the entire marketing funnel or set aside the right funds, then you’re likely working too hard and getting nowhere. Marketing is a challenge if you can’t capture the costs. What’s even more important is knowing the results after the spending is done.
by Andreea Handoca | Jun 10, 2019 | Growth Strategies
People are buying and consuming more than ever before. Studies link impulse buying in general to the personality of the person, the pleasure of buying something new, and their connection with the brand. As an entrepreneur with a product to offer, you want to reach as wide of an audience as possible. In order to achieve your goal of making it big, you have to understand buyers and how psychology can drive people towards making a purchase today. Let’s take a look at the psychology behind buying in an attempt to learn why people make certain decisions. Also, let’s dive into how a business can make his business appealing to a wider audience through psychological marketing techniques. The left-digit effect One of the most common marketing tactics that we have all seen before has a name, the left-digit effect. The last time you went to the store and purchased something because it was only 19 dollars and 99 cents and not 20 dollars, you experienced the left-digit effect. Humans have an odd habit of focusing on the left digits of the price. People do this so often that marketers found a way to use it to their advantage. When you price something at 19 dollars and 99 cents instead of 20 dollars, customers will be more likely to buy. The difference is literally a penny, yes. However, the brain rationalizes the purchase as being between 10-20 dollars instead of 20-30, which makes it appear more affordable. The frequency illusion Have you ever had a friend or relative recommend a brand or product, only for you to suddenly...
by Andreea Handoca | Apr 18, 2019 | E-commerce trends
Nowadays, literally, everyone with a smartphone has access to social media. As a consequence, many people think that they know what it takes to build a brand, and selling products using those tools. They’re good at taking pretty pictures and using clever hashtags. But there’s much more to social media marketing than getting a few Likes on a picture.
