Programmatic Advertising: The right ad, at the right time

Programmatic Advertising: The right ad, at the right time

Since 70% of buying decisions are based on customer experience, delivering deeper, richer customer experiences is basically a do or die affair. This makes sense in a world where consumers have access to nearly unlimited information and alternative options. Nowadays, companies are investing a lot more in marketing solutions that eliminate human error, inefficiency, and time-wasting, like programmatic advertising.

Neuromarketing or how to catch your clients’ eyes!

Neuromarketing or how to catch your clients’ eyes!

Before social media, your boss may have increased your budget and told you to buy more ads, sponsor additional events, or throw your logo on a bus stop bench, but in today’s world, the biggest challenge for marketers is getting better results while spending less money. How can we solve this challenge? Neuromarketing.

Use emotions for better content!

Use emotions for better content!

What makes content convincing? The secret ingredient to awesome content isn’t a tight argument or even a great concept. It’s EMOTIONS! People make most of their decisions based on how they’re feeling. This is especially true when it comes to purchasing decisions. Forging positive connections with your audience won’t just increase sales, but it will also promote brand loyalty. Leverage emotion in your marketing and your content will just keep getting better.