by Andreea Handoca | Mar 26, 2018 | E-commerce trends
Since 70% of buying decisions are based on customer experience, delivering deeper, richer customer experiences is basically a do or die affair. This makes sense in a world where consumers have access to nearly unlimited information and alternative options. Nowadays, companies are investing a lot more in marketing solutions that eliminate human error, inefficiency, and time-wasting, like programmatic advertising.
by Andreea Handoca | Mar 22, 2018 | E-commerce trends
Making a website look cool and delivering relevant messaging was everything that used to matter. Nowadays, a seamless experience is a must to make conversions as smooth as possible through UX (user experience) and testing.
by Andreea Handoca | Mar 15, 2018 | E-commerce trends
Before social media, your boss may have increased your budget and told you to buy more ads, sponsor additional events, or throw your logo on a bus stop bench, but in today’s world, the biggest challenge for marketers is getting better results while spending less money. How can we solve this challenge? Neuromarketing.
by Andreea Handoca | Mar 5, 2018 | E-commerce trends
What makes content convincing? The secret ingredient to awesome content isn’t a tight argument or even a great concept. It’s EMOTIONS! People make most of their decisions based on how they’re feeling. This is especially true when it comes to purchasing decisions. Forging positive connections with your audience won’t just increase sales, but it will also promote brand loyalty. Leverage emotion in your marketing and your content will just keep getting better.
by Andreea Handoca | Feb 22, 2018 | E-commerce trends
Focusing on your products or services is a marketing strategy that’s been used and reused. If you want to stand out from the crowd, demonstrate your customers that you share their beliefs and values.