Emotional intelligence, for marketing success!

Emotional intelligence, for marketing success!

The rise of marketing automation has made it more important than ever for marketers to develop their emotional intelligence, also known as EQ, if they want to win their customers’ hearts and minds. There’s no denying that it is a powerful tool that helps marketers nurture leads by delivering highly targeted and personalized messages throughout the entire purchase journey.

The 3 C’s of nowadays e-commerce

The 3 C’s of nowadays e-commerce

Today’s e-commerce has evolved into an entire ecosystem and having a good website with a drop-down catalog, and a bug-free checkout it’s not enough anymore. All your competitors have the same things. The leading brands don’t sell a product, they sell an experience.

Instagram marketing: Fewer distractions, better results!

Instagram marketing: Fewer distractions, better results!

If you think Instagram is just for posting pictures with your latest outfit or your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media platforms. This presents a huge opportunity for brands, so don’t hesitate to take advantage of Instagram marketing.