Studies show that images drive more engagement than text and people nowadays are getting more and more “visual” than ever before. Then how can we imagine that an image-based social media platform like Instagram shall not help you bring a huge ROI for your business? With more than 300 million daily users, Instagram Stories is becoming one of the go-to social media content types for brands. Stories are more relevant than ever, and the growth has propelled more users to demand content in short bursts, changing how brands are crafting their content strategies.
Gone are the days when a social advert was enough to get your online shop customers interest. In an online world of trending topics, ‘most talked about’ and continual sharing, businesses need to embrace storytelling to create conversations, appeal to their buyers and transform shares and likes into purchases. But which social media channels are the best way to engage your customers and how do you know which one is right for your business?
If you think Instagram is just for posting pictures with your latest outfit or your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media platforms. This presents a huge opportunity for brands, so don’t hesitate to take advantage of Instagram marketing.
Instagram’s known for engagement, about 4 times more than that of Facebook. But how is that going to make you excel at driving product sales?