by retargeting | Jun 23, 2016 | Retargeting tool
A well-written FAQ can help you sell to customers without even being physically present. We’ve realized that an effective FAQ section should be written by your customers, not you. Most business owners and marketers don’t consider FAQs important when it comes to the design of their website sales funnel. They are often pushed off to the back burner as just something every other website has. Thinking this way is a critical mistake. FAQs should not be written just for the sake of filling space on your website. FAQs are an opportunity to convince cautious buyers. When customers, especially the curious ones, visit your site, they head on to you FAQ page after leaving the home or landing page. Hence the need to be really creative with your Frequently Asked Questions (FAQs) using retargeting as a tool.Take advantage of this insight to better help you creatively compose your Frequently Answered Questions (FAQs) in a way that ensures all likely questions in the mind of the consumers are thoroughly answered. Why Do I Need An FAQ Section On My Website? It doesn’t matter what you’re selling. When a prospective customer arrives on your website, it’s like they are walking into your brick and mortar store. But unlike walking into a store, there’s usually no one around who they can ask for help if they have a question. FAQ is where the customer can find answers to specific questions related to the purchase and use of your offering. Remember, people are inherently risk-averse, and in order to earn a sale, the content of your website, including the FAQ, needs to overcome the...
