by retargeting | Jun 6, 2016 | Retargeting tool
Do you market on Facebook or want to increase your ROI with Facebook retargeting campaigns? In this article, we’ll introduce you to Facebook retargeting and show you seven ways that Facebook retargeting can get you more leads. Facebook retargeting is one of the most effective ways to re-engage with your audience and get more sales. It allows you reach people who have earlier engaged with your business: visited your site, subscribed or bought an item. You can create retargeting audiences on Facebook based on your email list, website traffic, and mobile app activity. E.g., you can upload your existing email list directly to Facebook to create a Custom Audience, which is a target audience made of your subscribers registered on Facebook. Below are seven ways that Facebook retargeting can get you more leads: Retargeting Website Visitors Install Facebook Pixel on your site to start building the remarketing audiences. After installation, you’ll need to tell Facebook precisely what subset of all website visitors you wish to contact based on the pages they visited and time spent. For instance, you can create a Custom Audience of ‘your website visitors in the last 180 days’ for general engagement campaigns such as brand awareness ads. Even better, you can also use this to advance people in the sales funnel systematically, e.g. targeting and driving website visitors to a particular page on your website. Retargeting Category Page Visitors Facebook recommends having a minimum of several hundreds of people in a remarketing audience before using it for your campaigns. Use the category audience for promoting individual products within it once it’s ready. Retargeting Specific Page...
