Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. So, it goes without saying that it can be a major asset to your marketing efforts. If done correctly!
Marketing strategies, materials, and products shouldn’t be viewed with the one-and-done mindset. There are so many ways you can use one aspect of your marketing to help several different strategies.
Video advertising is the latest trend, but it doesn’t mean you just make an ad, run it and expect the sales to start pouring in. All great advertising start with a great strategy and video ads are no exception.
Gone are the days when a social advert was enough to get your online shop customers interest. In an online world of trending topics, ‘most talked about’ and continual sharing, businesses need to embrace storytelling to create conversations, appeal to their buyers and transform shares and likes into purchases. But which social media channels are the best way to engage your customers and how do you know which one is right for your business?