Today’s e-commerce has evolved into an entire ecosystem and having a good website with a drop-down catalog, and a bug-free checkout it’s not enough anymore. All your competitors have the same things. The leading brands don’t sell a product, they sell an experience.
Customers don’t just use messaging apps, they prefer them because there are convenient. That’s the point of conversational commerce: it allows people to conduct business on their platform of choice when and where they want.
Making a website look cool and delivering relevant messaging was everything that used to matter. Nowadays, a seamless experience is a must to make conversions as smooth as possible through UX (user experience) and testing.
Look out, X, Y, and Z, there’s a new letter in town: C! No, we are not learning the alphabet, we are talking about generations. Gen C is a powerful new force in culture and commerce. They are empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.
Focusing on your products or services is a marketing strategy that’s been used and reused. If you want to stand out from the crowd, demonstrate your customers that you share their beliefs and values.