Discover what tactics can turn your e-shop into a winning e-commerce player. Here are the best practices for sports and leisure e-shops!
Understand your customers’ particular interests and use this information to communicate with them meaningfully. Keep them browsing your online shop with dynamic pop-ups. Opt for automated emails and build a strong social media presence. If you keep their needs in mind, they will reward you too.
It’s that time of year when everyone is piling into the car for road trips and vacations are finally around the corner. We’re all on our mobile devices while filling the tank during the family road trip. But, though we’re still connected, our email and digital habits do change.
As 2019 started and marketing budgets “refilled,” it’s our chance to give email marketing a restart and refocus efforts on innovation and speed to keep pace with the demanding customer. Consumer expectations for quality content will keep on increasing, it’s like an eternal tradition.
If you didn’t already know just how important it is, according to new reports, personalization is key to marketing efforts because it helps engage your audience and drive revenue. It helps you identify, segment and target people who land on your site with specific, personalized messages thought out their experience, making your marketing more effective. Personalization puts the consumer at the center, designing it not only for them but around them.
Last year was a very good year for email marketing. With more than 225 billion emails sent every day (a 5% increase from previous years), email continues to play an important role in brands’ marketing strategies.