By creating a compelling story and conveying it across multiple channels, brands are able to bring to life a sense of purpose and draw in consumers on a deeper level. But is traditional storytelling still as effective as it used to be?
Like so many other fields, digital marketing is packed with many myths. Just because something is written in black and white doesn’t make it true – and doesn’t mean it will do your marketing strategy any favors. In order to make smart choices for your e-commerce marketing strategy, first, you have to know how to separate the myths from the facts. Here are myths you should stop believing in!
A picture is worth a thousand words has never been truer than when it comes to shopping online. Good e-commerce photography is essential, it is as close to handling and inspecting the product as a consumer will get before purchase.
Sound is a powerful tool that can trigger specific memories or emotions. It’s a staple for marketers who have used jingles to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon’s Echo or the Google Home Assistant become more embedded in our daily lives, it’s becoming increasingly important for brands to create those same emotional connections without visuals, just sound. In comes sonic branding, the use of a sound, song or melody to help reinforce a brand’s identity.
Nowadays, customers demand more information from their service providers and a refusal might cost you in retention rates. They want information instantly, and if they don’t get it straight from you, they can likely find it elsewhere.