No one wants to hear bad news. Especially if it’s a customer complaint. But what if you could stop customer complaints before they happen? All it actually takes is a little empathy and foresight.
The fear of missing out can have a powerful effect. Creating a sense of urgency among your website visitors can help make more people buy and less “go home and think about it”. Creating a sense of scarcity and urgency is a surefire way to increasing sales. Studies through the years have shown that this tactic plays a major role in not only what a consumer buys, but when they buy it. (Read more…)
As a store owner, you want customers to purchase products, however, you might also want them to create an account, sign up for your email list, or follow you on social media.
Conversion is about getting customers to take an action that moves them deeper into your sales funnel. Taking the steps to convert the customer can bring in more money both in the short term and long term. If you develop a strong relationship with your customers, you can build a loyal fanbase who will continue shopping on your website and you’ll also have access to a wider customer base that you can re-market to. (Read more…)
Focusing on the day-to-day tasks can make you easily fall into the pit of constant execution. And losing the sight of the bigger picture won’t do anything good for you, but exactly the opposite. You could lose track of the important details that make a marketing campaign successful. As a marketer, in order to evolve and get bigger you need to overcome all the challenges you might intercept in following your strategy. By the way, this one is the most important! Having a solid and good marketing strategy is the key to success. (Read more…)
Marketing automation tools need to be targeted, measurable and engaging. Customers today are highly sophisticated; they want convenience, simplicity, and proximity. The customer of today wants advertisements to be personalized and relevant to them. Therefore, for a business to be successful and beat the tight market competition, they need to re-strategize their marketing solutions to ways that can boost consumer engagement and conversion. (Read more…)