Establishing measurable and attainable goals is crucial for every marketing and business effort. If you can’t tell your boss what success looks like in 12 to 24 months, it’s going to be difficult to justify starting a content initiative. The anticipated goals should paint a picture that validates the cost of content marketing.
A groundbreaking shift in digital marketing is on the horizon and the boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible.
Initiating marketing of an e-commerce business is hard, but not impossible. Where do I begin? is the question that pops into your mind when marketing your first e-commerce store. Digital marketing has branched out into several categories – such as paid, influencer, search, social, and more. The result? Marketing any business online has become incredibly challenging and confusing.