Humans ‘feel’ first, and ‘think’ afterward! It’s been scientifically proven. Actually, the emotional part of our brains is able to process sensory information 80% faster than the cognitive section.
Want more sales? Clicks? Engagement? Digital marketing is about helping customers move along their journey faster. And if you want to improve your digital marketing, you need to understand how to turn strangers into super-fans. And that’s called Customer Value Journey, an 8-step path!
Do you want to hook people and get them engaged, build brand awareness, increase your market reach and drive sales? Then there’s no better way to do that than with a video! And without a doubt, a YouTube channel is the best way to get video in front of an audience.
They stop by, they click around, but too many of them just leave. If you run an online store, you’d definitely like to convert more of your traffic into buyers. All online stores face a somewhat essential problem that prevents more conversions, trust! Or more specifically the lack of trust. People tend to trust things more when other people trusted them first. This is something that can be impacted in surprising ways with the smart use of social proof.
Up until recently, shopping was purely transactional. A merchant had a product a consumer wanted. The consumer purchased that product from the merchant and went on their way. But over the past couple of decades, shopping stopped being this singular moment. It turned into a series of interactions between the retailer and the consumer. And it started well before the consumer even intended to buy anything.